27 MARKETS · 6 FASHION-CULTURE ARCHETYPES
One product, culturally relevant expression
Market acts as the routing signal. Fashion culture defines the creative direction. Season selects the current hero treatment.1 Detect marketStorefront, campaign or traffic signal
→2 Route archetypeOne of six fashion-culture systems
→3 Apply seasonSummer, Transitional or Winter
→4 Preserve commerceSame product, price and purchase flow
✓ Creative continuity
◇ 18 core treatmentsSix archetypes × three seasons
↩ Safe fallbackDefault PDP when an asset is unavailable